Los Angeles CNN —After Ben Affleck appeared as a Dunkin’ drive-thru worker in a Super Bowl commercial last year, the breakfast chain’s sales exploded.
“They sold more donuts the next day than any other day in their history,” an individual close to the Dunkin’ Super Bowl campaign told CNN.
Affleck was paid close to $10 million dollars for last year’s Dunkin’ Super Bowl commercial, three sources with knowledge of the partnership told CNN.
It’s rare for someone that you think of as a true movie star to be paid less than a million.”Most Super Bowl shoots are usually one to two days, the agent added.
Even though we’ve got over 30 celebrities in the Super Bowl this year, we had over 70 offers.
Persons:
Ben Affleck, Dunkin, “, Affleck, ” Scott Murphy, Dunkin ’, Affleck’s Dunkin, Matt Damon, Larry David, Sam Bankman, David, Michael Lewis, Jennifer Aniston, ”, David Schwimmer, Uber, Chris Pratt, Pringles, Jason Momoa, Martin Scorsese, Tim Curtis, Peter DeLuca, Zach Braff, Donald Faison, John Travolta, Jennifer Beals, Tina Fey, John Cena, Usher, it’s, we’ve, Curtis, ” Curtis, “ You’ve, —, Aniston, Schwimmer, Jelly Roll, David Beckham
Organizations:
Los Angeles CNN, Bowl, “, CNN, Boston, Equity, Eastern Congo Initiative, Artists Equity, Super, Hollywood, WME, Mobile, Super Bowl, BMW, CBS
Locations:
Hollywood, Victoria